In addition to my other writing, I recently began writing copy for several advertising initiatives put forth by Rogers Media in their various magazines, which include such Canadian staples as Maclean's, Chatelaine and Flare.  I have written advertising material for such major Canadian brands as Purina, Sunsilk, Freedent, Nestle, St. Ives, Pizza Pizza and Stouffer's Foods.

Check out this promotional advertisment for Jamaica that I wrote  for the October 23d 2006 issue of  Maclean's magazine (click here).

The website for Sunsilk at www.gethairapy.ca contains more samples of my copywriting - I have a written the copy for a large portion of the website.

This writing experience has taught me to think in a different way from my other projects in that it demands a specific creativity and the ability to come up with an innovative spin on well-known products.